web2.0 
Web 2.0 is about the second-generation of Web-based services such as social networking sites, wikis, communication tools, folksonomies, blogs etc. Web 2.0 emphasizes online collaboration and sharing among users. Web 2.0 places focus on ease of use, user at the center, sharing and rich user interfaces.
Web 0.0 was Technology
Web 1.0 was Commerce
Web 2.0 is People. Web 2.0 is about the participatory Web
Common themes that appear in definitions and explanations about what Web 2.0 are:
- Collaboration
- Conversation
- Community
- Connection
- Content Creation
- Cumulative Learning
- Collective Intelligence
- Change of scale
- Core values
- Cheap and Fast
Web 2.0 pushes computing power off the desktop and onto the Internet. Web 2.0 tools are also less expensive than traditional software. Because they're web-based, all you need to get started is an up-to-date browser.
EQUOS offers small and medium business customers a full set of Web 2.0 technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures.
What does Web 2.0 mean to business? Should organizations even care about Web 2.0? How organisations can harness Web 2.0?
- Brand Building, Promotions, Advertising, events
- Social Media, Public Relations
- Direct Sales, Referrals, Lead generation
- Mediated Marketing Research
EQUOS can help usher in significant benefits to business through Web 2.0
- Low Cost Implementation
- Release early and often
- Research, find, go
- Loyalty
- Communities, trust, relationships
- Marketing/PR
- Viral affects are huge
- SEO
- Multiple locations of content
- Link-centric
EQUOS can help you action you web site and internet presence using Web 2.0 technologies. EQUOS Web 2.0 services enable business to open the door for conversations with customers and prospects!
